Company Overview

Goose Marketing's business is to enable companies in the life science and healthcare market space realise a growing revenue stream through sales within the UK, mainland Europe and the USA. In today's resources constrained competitive environment, companies face numerous challenges whilst establishing themselves in a new marketplace and many, particularly small and early stage companies, struggle despite having innovative and valuable technologies. The reasons for this can be many and varied, however, we believe that if sales people are given the right tools, they can and will deliver the business.

Our extensive sales experience in both corporate and start-up environments, has taught us that success is rooted in a compelling value proposition or business case, which in turn is dependent upon a clear understanding of the defined market opportunity, that is, customer need. Although widely known, these fundamentals are often neglected, lost or their absence hidden beneath marketing hype; it remains true that discerning customers will only buy when the product or service is shown to be of clear value to them.

To address customer need Goose has developed the sales model:

1. efine the Market Opportunity
2. evelop a compelling Value Proposition
3. eliver the Sales by marketing the message

It is our belief that parts 1 and 2 are a prerequisite to building good sales tools, and we therefore offer our clients a consultancy service to address them. Once we are in agreement that the business case is compelling, we at Goose Marketing would relish the opportunity to undertake part 3 and deliver the sales.