Services

After many years close involvement with the sales and marketing process, both in large corporates through to that of start-ups, we at Goose Marketing understand that customers are very discerning; they are not fooled by clever marketing techniques but persuaded by sound technical and commercial arguments. The sales model developed by Goose Marketing enables us to offer two distinct services; a consultancy to Define the market then Develop compelling business arguments, and/or be the channel to Deliver the sales.

• Consultancy Services
• Outsourced Sales and Marketing
• Accessing Markets in the USA

Consultancy Services

Goose Marketing's prime objective here is to ensure that the sales people within an organisation are equipped with the right arguments to do their job with maximum effect. In order for this to be the case the market opportunity must be well defined and the value proposition or business case clear and compelling. To achieve this, Goose Marketing's starting point is to takes the customer's perspective and address the simple but nonetheless vital question:

"So what? What are you going to do for me?"

Applying Goose Marketing's sales model, which frames the development of these compelling sales arguments, will ensure our clients are well positioned to achieve and sustain rapid sales revenue growth from their new and growing customer base. The model comprises:

1. efining the market opportunity by identifying:
   
   
   1. Customer needs and buying factors
   2. Market size
   3. Critical success factors
   4. Competition
   
   
   
2. eveloping the value proposition or business case by considering:
   
   
   1. How does the product/service reduce risk, time & cost?
   2. Where is the added value?
   3. What new opportunities are opened up?
   
   
   
3. elivering the sales by marketing the message through:
   
   
   1. Networking
   2. Seminars
   3. Site visits
   4. Trade shows
   5. The sales process(Miller Heiman, SPIN, ADS etc..)

Having worked on consultancy projects for our clients undertaking parts 1 and 2, they often want to develop a longer term relationship with us by retaining us to deliver the sales (part 3). This we are very keen to do, provided we are agreed there is a compelling business case. As professional sales people there is nothing we like more than winning new business particularly if we have honed and shaped the sales tools. The willingness to commit to doing the selling is what differentiates us from other management consultancies, we do not just offer advice on how to generate revenue, we will go out and do it!

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Outsourced Sales and Marketing

Goose Marketing undertakes sales and marketing activities on behalf of our clients, acting as a retained agent representing companies on a regional, national or international basis. The commercial imperative for outsourcing sales and marketing to us lies in our ability to reduce your cost, risk and time to market. Amongst the constituents who would benefit from outsourcing to us include:

• International companies wanting lower entry barriers to access the UK and European markets.

• UK companies wishing to outsource their sales force partially or completely.

• Start-up or early stage firms needing to generate cash early.

• Organisations wanting to test the market with non-core products or services, that is engage in expeditionary marketing.

With our extensive domain expertise in sales and marketing to the life science and healthcare communities, the added value or benefits Goose Marketing brings to its clients includes:

• Providing immediate access to an extensive network of contacts and customers.
• Engaging experienced reward driven sales professionals to reduce your lead-time to generate cash.
• Exposing your product or service's value proposition to critical scrutiny to hone compelling commercial arguments and therefore strong sales tools.
• Minimising recruitment and employment risks.
• Eliminating fixed costs such as cars, offices and computers.

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Accessing Markets in the USA

Goose Marketing Ltd in collaboration with our US client PureTech Development, actively seeks to identify early stage UK companies with outstanding technology, seed or venture funding and a limited US presence. PureTech Development provides strategic partnering expertise and function as their client’s business development arm in the US market with a focus on the following activities:

• R&D collaborations
• In/out licensing agreements
• Equity investments
• Commercialisation agreements
• Distribution channel development

They are selective in their choice of clients in order to maximize success. The business development services are compensated primarily through success fees and reimbursement of costs.

In assisting their portfolio companies and strategic partnering clients, PureTech rapidly taps into their network of eminent scientists, CEOs, CSOs and directors. They also provide access to a network of private investors and general partners at top-tier venture funds for co-investment opportunities.

For more information follow the link to PureTech Development.

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